About Us

Reading Starts Here!

Founded in 2012, Jump! is dedicated to improving early literacy and instilling a lifelong love of learning in young readers. Our PreK-5 curriculum-aligned children’s books combine vibrant colors, captivating design, high-interest topics, and carefully leveled text to draw readers into the subject and encourage reading success. Whether a child is learning to read or reading to learn, Jump! has the perfect books for your emerging and newly-fluent readers!

Our Mission

Jump! is dedicated to improving literacy and enriching children’s lives. We strive to accomplish this by publishing great content that makes reading fun, inspires curiosity about the world, and ultimately leads to a lifetime of learning.

Children open books in hopes of seeing their own lives, interests, and experiences within the pages. It is this perspective that drives every choice we make when creating our books. Jump! strives for diversity and inclusion, showing people in our books at every age, from all ethnicities, and with varying abilities. In addition, we take great care to avoid showing children and adults in stereotypical gender roles. These efforts help ensure our readers see themselves and others as equal members of our communities.

Our Imprints

Grasshopper Books

Grasshopper offers fun, playful titles that connect with young readers’ interests while also teaching them about curriculum-aligned subjects. Colorful, fully-illustrated spreads appeal to a child’s imagination, and carefully leveled text supports literacy development and ensures a successful reading experience for emergent and early-fluent readers.

Blue Owl Books

Blue Owl Books focus on health, wellness, and social and emotional learning (SEL), covering topics that will help children develop the ability to recognize and understand their emotions, feel empathy for others, make good decisions, manage stress, and cultivate a growth mindset. Each Blue Owl Book features tips for educators and caregivers, including a focus on SEL goals, along with fun facts, helpful tips, goal setting activities and writing reflections.

Bullfrog Books

Bullfrog Books are designed for beginning readers in grades K-3. With ATOS levels of 1.0 or lower and Lexile levels between BR and 400L for all titles, Bullfrog Books help readers understand key features of text, build vocabulary, identify main topics and themes, and explain how images contribute to and clarify a text.


Pogo books are written for children in grades 2-5 and focus on STEM and Social Studies topics. Designed for early fluent readers and packed with attractive infographics, each Pogo title offers strategies for teachers, parents, and other adults to increase literacy skills, improve book knowledge, and instill a love of reading in children.


Tadpole books are created to support reading instruction. With GRL levels A-E, all Tadpole books feature age-appropriate subjects, vibrant photographs, and thoughtfully crafted text to help the youngest students learn to read their very first nonfiction books.